One thing you’ll see a lot of on most blogs is a badge or two. On the web, a badge refers to a graphic that is used to promote an issue or product.

You’ll see two badges on this site. Each blog post has one that allows you to bookmark the entry at sites like Del.icio.us, Reddit, Technorati and others. There is another one on my About page that links to my LinkedIn profile. If you read my other two blogs, empireofgeek.com and jonathansanders.net, you’ll see me promoting the EFF, or Electronic Frontier Foundation, with web badges.

Web badges allow you to help promote things that are important to you. On the flip side, creating badges for customers to put on their sites is a great way to promote your brand. If people like your product, they will absolutely want to promote you. It is a very easy way to advertise, and it costs almost nothing.