One aspect of Web 2.0 that has been most useful are “tags”. By tagging posts or pictures, you can make them easy to access. All you need to do is think of how people might search for your content, and then add a tag. Multiple tags are helpful, although I wouldn’t go overboard.
If I write an article about the newest iPhone, I would give it these tags: iphone, apple, 3g, at&t. This way, when someone enters a search for iphone or apple iphone, they will find that article easily.
By tagging accurately, you can enable quick and useful searches. This helps in two ways.
- You can promote certain articles by tagging with specific words or phrases.
- People are able to find what they’re looking for quickly. If people find useful information quickly, they’ll come back to your site often.