First, let me define the term “blog”. It is a place on a website that is continually updated with new, relevant content, and it often contains pictures, video, links, etc. An important aspect of a blog is “pinging”. This is what makes it a blog versus a static page. Pinging is where you link to a service that notifies the search engines that you have new content.

A website has many uses, but I’ll highlight two. One use is as a brochure. You directly lead people to the site, and you don’t rely on people to “find” you on Google. The second is just the opposite. You want people to find your site. You rely on leads from search engines for business.

This second use is where blogging may be very helpful. By maintaining a regularly updated blog, you are telling Google and Yahoo you have new fresh content. This drives up page ranking, and increases the leads you receive from search engines.

When telling your webmaster you want to setup a blog, make sure you understand exactly what you’re asking for. This will help you to know what you really want to accomplish.